Strictly Come Dancing star Alexandra Burke has collaborated with TK Maxx and Cancer Research UK Kids & Teens to launch the #socksie campaign, ahead of Christmas Sock Day on December 6.

The initiative, which helps to raise funds for children and young people with cancer, urges shoppers to purchase a pair of charity Christmas socks and then share their #socksie selfie on social media. Burke commented 'I am both excited and proud to be supporting TK Maxx and Cancer Research UK Kids & Teens on its second Christmas Sock Day. The campaign aims to raise money to help fund research into children's cancers so we can beat them sooner'.